April 2012 Artist in Residence.
Chloë Flores is an art space and curatorial project that utilizes the user-based, social interface of Facebook as a public space for exhibition and representation—of oneself, of others, and of art. Similar to exhibitions or artworks that reference the site in which they appear, this exhibition’s framework—Facebook’s interface and social system—provides this project with its overarching context. Being inscribed less by curatorial framing than by the site’s framework, Chloë Flores effectively explores how an existing public platform embedded with it’s own system for individual representation and identity can be used as an art space and for cultural production. Chloë Flores has not been conceived as a place for the display, presentation and exhibition of artworks per se, but rather as an alternative public space for cultural production, critical gestures, artistic practice, discourse, and exchange; and by extension of being situated within the structure of Facebook, Chloë Flores provides a place for the exploration of collective authorship in place-making, the notions surrounding identity as it relates to social networking, and the performative gestures engendered in self-representation. The use of the space as such intends to posit: What’s at stake when the conduit for artistic practice is one that facilitates engagement that is disembodied, indirect and mediated? What is the primary experience of such interaction? And, what is lost and/or gained when it is transmitted through the mediated landscapes of social networking? What is the cultural and global value of artistic practice in such a space? How is the audience and social imagination for art space as such constructed? How does art and artistic practice function within place-less public spaces and how does that affect the social construction of identity for the user?